Samsung Super
Made with the three-star team (in Samsung world, that’s a good thing) at CHEP Network.
Before Samsung was a tech titan, it was a Korean grocery store, trading noodles, dried fish and other produce.
To encourage unprompted unboxings, we sent Aussie influencers Samsung’s latest products boxed up like Korean produce – highlighting a part of history too interesting to ignore.
In Korean, the word ‘Samsung’ means ‘three stars’, and the original logo from 1938 prominently features three stars. We paid homage to Samsung’s legacy by using the stars as a recurring motif throughout layouts, packaging and our characters.
I loved this poster so much I’ve got it hanging on my wall.
We chose our characters based on what the tech allows you to do – multitask like an eight-armed octopus with the AI functionality and mega screen layout of the Galaxy S24 Ultra, or get powered up in the time it takes to cook instant noodles (hyperbole) thanks to the super speedy charging cable.
