Medibank Group

Created connections for all Australians with the crew at Re and the wonderful team at Medibank Group.

Sitting above Medibank, ahm and Amplar Health, Medibank Group needed a new group-level identity that clearly distinguished the organisation from its consumer brands.

With services that stretch from primary care to home health, insurance to dental and physio, Medibank Group is in a unique position to enable seamless connection across all aspects of the health landscape, for all Australians. From our framing device to our illustrations and the way we layout type, this connection is at the core of the brand.

Poster reading ‘Better health and wellbeing for all’ with a man and woman laughing together.

The logo is drawn from the brand’s 50-year history. A digital recreation of the original 1976 Medibank logo, it evokes the heritage of the Medibank brand while updating it for our new chapter – feeling balanced, confident, and ready to take Medibank Group into the future.

A 1976 Medibank newspaper ad headlined ‘It concerns everyone so you should read all about it’.

At the core of the graphic expression is the connection device. Stemming from the tittle in the Medibank Group logo, intersecting shapes come together to create moments of connection.

These points of intersection become a visual cue for the relationships, pathways and possibilities that connect people across the health landscape.

Three Medibank Group social posts on maroon: a portrait of David Koczkar, a workplace quote and ‘$50 mil investment in mental health’.

Diagram of the connection device on red, showing intersecting rounded shapes taken from the Medibank Group ‘i’.

A red Medibank Group staff lanyard with a photo ID card on yellow.

A red Medibank Group ‘2050 Goranwarrabil’ book.

Connection is also at the heart of the illustration style, bringing Medibank Group’s role of connecting people to health to life in a simple, human and expressive way.

We collaborated with independent artist Jonathan Calugi to create a library of illustrations celebrating continuous line work, organic shapes and moments of interaction.

A continuous-line illustration by Jonathan Calugi of people connecting, in red and white on maroon.

A framed poster on a timber wall: ‘Join us in creating the healthiest workplace’.

Medibank Group web pages on pink, including ‘Who we are’ and ‘Better health for better lives’.

‘Trusted by 6 million people with their health and wellbeing’ beside a line illustration of a family inside a heart.

The new Medibank Group brand launched in celebration of their 50th anniversary, reflecting on where the brand has been and the role it continues to play in shaping the future of health in Australia.

An office wall graphic reading ‘Shaping the next 50 years of health’ beside a green plant wall.

A Medibank Group 2024 highlights report with key figures.

Poster: ‘Connecting Australians to healthier futures’ with a woman and child.

A grid of Medibank Group line icons in red on yellow.

An event installation of red and yellow streamers under a curved timber ceiling, with a screen reading ‘The best health and wellbeing for Australia’.