Solo by MYOB

Freeing sole operators from the grips of tedious admin with the untameable team at Re.

People don’t start their own business to do admin. They do it for the craft, the freedom, the work they love. MYOB had a first-to-market opportunity with a tool built just for sole operators. It needed a brand that puts sole traders in charge by behaving in a way that makes admin feel smart, seamless and simple, and reflects their own kick-ass, boundless energy.

So long boring admin.

A Solo billboard above an escalator reading ‘Get paid on timeeeeee’.

We built Solo to behave like momentum. Inspired by Newton’s cradle – a desk toy found in the traditional place where admin happens – the brand is a chain reaction of responsive energy, from a logo that toggles on and off to “unlock”, to momentum trails that carry text and imagery.

Inspired by the drive of sole operators, the system is bold and dynamic, nudging users to get stuff done and move on to what’s next. Every interaction is designed to unlock time and energy.

The UI balances function and fun: plain-spoken feature names (Snap ’n Track, Money in/Money out), friendly nudges, animated guides and playful loading screens.

A white mug reading ‘Employee of the month, again.’ splashing into purple paint.